Innovation Insights

Is There Such a Thing as
Over-Innovating?

Have we been talking about innovation so much it’s possibly confusing our customers and losing its meaning? Are we in danger of over-innovating? Is there such a thing as too much innovation?

We Only Have One Boss:
Our Customer

It’s no longer a question of making a market for products or services. With the technology now, it’s about understanding our customers better and being creative in order to survive. What do people care about? How can we exceed customer expectations?