Jim Cook

Vice President and Industries and Digital Leader, SAP Southeast Asia

Jim Cook is the Vice President and Industries and Digital Leader (South East Asia) at SAP. Jim is passionate about transformation within consumer driven organisations and is particularly interested in customer engagement solutions and the value that can be achieved from end-to-end SAP solution deployments.

The Digital Future of Consumer Products

by Jim Cook

The digital age has fundamentally shifted customer and consumer expectations. Consumers increasingly value outcomes over…